Blog
VoIP sales, lead gen, and reseller strategy
Field tested writing for people selling hosted PBX, UCaaS, and contact center software.
STIR/SHAKEN in 2026: Staying Off Spam Likely Lists
Analytics engines have gotten aggressive. Here is what VoIP providers need to do in 2026 to keep customer numbers trusted and answered.
July 10, 2026
Competing Against RingCentral, 8x8, and Nextiva as a Smaller Reseller
You will not win on feature count or ad spend. Here is where regional VoIP providers actually beat the giants.
June 8, 2026
Choosing a Wholesale SIP Carrier Without Getting Burned
The upstream carrier decision shapes your margins, your call quality, and your ability to grow. Here is what to test before you sign.
May 5, 2026
Pricing Your UCaaS Seats Without Racing to the Bottom
How to build a seat pricing model that leaves margin, wins deals, and survives the annual customer negotiation.
April 2, 2026
The Number Porting Playbook That Prevents Cutover Disasters
Ports go wrong when nobody owns them. A tight process, clear LOAs, and honest customer expectations prevent almost every avoidable disaster.
March 1, 2026
E911, Kari's Law, and Ray Baum for VoIP Resellers
The rules are not new but the enforcement is. Here is a practical compliance framework that also improves customer safety.
January 28, 2026
Cutting Churn in the First Ninety Days After Cutover
Most VoIP churn happens in the first quarter of the relationship. A structured onboarding program is the highest ROI investment you can make.
December 20, 2025
BYOD Softphone or Ship Desk Phones? A Framework
The right answer depends on the customer profile. Here is how to decide, price, and support each model without losing margin.
November 18, 2025
Building an MSP Channel Program From Zero
MSPs can double your growth rate if the program is right. Here is how to structure margins, support, and enablement without giving away the business.
October 22, 2025
Contract Terms That Actually Protect Your Margin
The right clauses in your customer agreement prevent the slow bleed that kills VoIP reseller profitability over time.
September 25, 2025
Building a NOC and Support Tier Past 500 Seats
The support model that got you to 500 seats will not get you to 2000. Here is how to structure operations for the next stage.
September 6, 2025